How you know you've got a great digital report
These are the 10 crucial components of a successful digital corporate social responsibility (CSR) or annual report. When we create your report, we tick all these boxes so we know you've got an effective digital report.
- Good design
Creative layouts consistent with your brand identity help people navigate your site and make it memorable. - Navigation
Giving people different ways to find the information creates a context for the content on your site and helps make connections to external sources. - User Interface
A good user interface has clear, intuitive navigation tools. This makes it easy for people to find your information. It gives them different ways of engaging with your content. - Accessibility & Search Engine Optimisation
An accessible online CSR report ensures that a wide audience can access your content. - Photography, video & audio content
Rich media content adds depth and weight to key point, helping your audience engage with your message. People generally retain far more if they see and hear it. - PDF & Excel downloads
Versatile formats let people select what they want to take away. They're ideal for sections like financial data. And it makes your site more useful to your audience. - Interactive charts and sensitivity analysis
Using charts to take people through the stages of your CSR performance or allowing them to test alternative future trends increases their understanding of your report. - CMS Functionality / Content Management
An easy-to-manage online CSR or annual report is straightforward to put together before a launch. A good content management system (CMS) also means you can keep your CSR report up to date by releasing regular updates. - User feedback and site statistics
Capturing people's thoughts and comments and analysing what they're reading helps you start a conversation with your audience. It's like inviting them into your office to read the report and tell you what they think. - Security & hosting
You need to know your digital CSR or annual report is in safe hands. We ensure your site has a secure and reliable home that meets your requirements. Get in touch if you'd like to know specific details.
"Usability redesign increases the sales/conversion rate by 100% and traffic by 150%" Jakob Nielson, usability guru
"25% of all internet users have some form of accessibility problem"
Do you have an existing printed report that you're considering putting online, or a digital report you'd like to update? We'd be happy to review it. We'll score it against our checklist and provide a summary report with suggestions and recommendations.
