How we use digital tools to create engaging reports
With an online report, the mix of media available frees your content. For instance, why have a photo and text of an interview with someone when you could show a video of them talking about their project?
These are some of the tools we'll use to create engaging content for your digital corporate social responsibility (CSR) and annual reports:
- Dynamic and interactive diagrams get complex ideas across simply
- Interactive charts put the user in control of the information
- Excel spreadsheets or PDF downloads offer financial information in a flexible format
- Video interviews make things personal
- Video presentations can be created from existing footage
- Flash is effective at helping to emphasise key messages
- Photos of people give the story a personal touch
- Image retouching to ensure pictures are vibrant and sharp
- Interactive video case studies document CSR or other activity
Of course, this doesn’t mean your online report should use all of these tools all of the time. We can help you get the right balance to tell a well-rounded story. And that includes conveying your brand values.
